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Rank Question type % of case questions
1
Profit improvement
20%
2
Revenue growth
15%
3
Market entry
12%
4
Cost cutting
10%
5
Process optimization
9%
6
Product launch
6%
7
Mergers and acquisitions
5%
8
Investment decision
5%
9
Response to a competitive threat
4%
10
Pricing
4%
Other
10%

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